Do I need to say that modern technology has vastly empowered marketing, and it has become stronger than earlier? Technology and Marketing are intertwined together in today’s era. The influence of technology on marketing is emerging each day. Hence, you can also call it “Impact of Technology on Marketing.”
Technology is always seen as a trendsetter in business, and all it does is to take it in different directions. Marketing is not unusual as it is an essential part of any business. The drastic transition has happened due to the change in the behavior of consumers. They are observed spending more time on different technological mediums. Mobiles, tablets, and laptops are used more nowadays.
Users spend 75% of their time online. The brands can take it as an opportunity to stay connected to their customers online—one of the primary justifications why digital marketing has picked up momentum over traditional marketing. Firms in any industry are doing this to keep up with their return on investment.
New tech-related habits that include interactions with customers via social platforms, customer relationship management systems, video conferencing, Emails, etc. have had stunning influences on marketing.
Let us explore more by having a look at some of the newer technologies that are speculated to drive marketing in a new direction.
Machine Learning is a new wave experienced in the vertical of marketing. Many computing tasks employ this feature to program and design precise algorithms. It is applied as excellent performance is not feasible in such tasks without Machine Learning. For instance, email filtering, malicious insiders working towards breach of data, optical character recognition, etc.
Artificial Intelligence is nowadays imposed in every industry. Businesses are loving about how technology can make many of their tasks easier. Artificial Intelligence is believed to take actions that efficiently maximizes the chances of success for some accomplishments. Expert systems are used by AI, with the help of which human intelligence is enforced in machines. Expert systems include rational behavior that learns, explains, demonstrates, and significantly advises its users.
Virtual Reality is a new area that has bubbled up the marketers along. They are beneficial to the businesses for having interactive product demos. It is also helpful in organizing virtual meetings for stakeholders that further improve complex processes.
Internet of Things
Internet of things is a vast network of numerous devices that are pertained to the Internet. Several methods include tablets, smartphones, etc. It connects every device that has a sensor on it. These IoT devices further collect and exchange data significantly. Unconventional inspirations and efficiencies are brought in the industry together by IoT. All one needs to do is to filter them so that they are used to add value to the offerings of businesses and change customer behavior.
As technology advancements have gained a high pace, people are spending more time online. But, the newspaper and magazines are still relevant, and they have not lost their significance. Change in due process of everything with time; the printing process also changed significantly. Modern marketing emphasizes on texts as much they depend upon online reports. Moreover, there is no denying that new technology has helped printing methods to evolve. Hence, traditional printing is now improved drastically.
Impact of Technology on Marketing
Marketing is greatly affected by technology for good. Let us further explore the impact of technology on marketing. There are a few technical points that significantly help to make marketing successful and exciting.
The different verticals include :
- Banner/PPC ads
- Search Engine Optimization
- Social Networking
- Responsive formats to fit varied devices
- Reviews and Ratings
The fact doesn’t go unnoticed that digital marketing is beneficial for both organizations and consumers. They are believed to influence both for good.
The bottom line
The possibilities are endless, regarding what technology delivers to businesses and what is anticipated. Companies undergo digital transformations consistently, which leads them to change the lifestyles of both receivers and givers significantly. The impacts are beneficial for all kinds and sizes of companies. Every enterprise can take advantage of modern technologies and make tremendous strides that are beneficial for them as well as the users. Digital Marketing substantially includes a variety of channels that are believed to offer several alternatives to diversified professionals.
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.